Digital systems for impact · Amsterdam · since 2012
Adaptify Studio
We build the intelligent systems that make sustainability work in practice.
SCROLL
Strategy that survives contact with reality.
For over a decade, Adaptify has worked across the full arc of sustainability — strategy, innovation, implementation, and financing — with companies, governments, and civil society.
Adaptify Studio extends that work into software. We design and build AI-native systems and tools that turn ambition into decisions, and decisions into measurable impact. Not slideware. Working systems, built by people who have stood in the room where the trade-offs are real.
The Thesis
Most sustainability challenges are not caused by a lack of ambition or information. They arise because decisions are complex.
Every choice involves trade-offs between cost, risk, carbon, nature, regulation, operations, and long-term value. Understanding those trade-offs takes time, expertise, and resources that most organisations cannot apply to every decision they make.
Adaptify Studio exists to reduce that burden.
We build intelligent systems that combine sustainability expertise, decision frameworks, and AI to help organisations make better decisions more consistently — moving sustainability from a specialist function into everyday operations.
Built on Experience
01
Domain Expertise
More than a decade working on real-world sustainability challenges.
02
Proven Methodologies
The frameworks, models, and approaches developed through that experience.
03
Intelligent Systems
AI-powered tools that make this expertise accessible at scale.
04
Real-World Impact
Technology designed to support decisions, implementation, and measurable outcomes.
Flagship · built in-house
Impactr — sustainability decision intelligence.
Impactr helps venues, productions, and events understand the full impact of every operational choice — and the smartest way to sequence and finance it. Complex trade-offs become clear, defensible decisions.
FIVE-DIMENSION IMPACT MODEL · WEIGHTED, NOT FLATTENED
Track record
Two decades of making sustainability strategy survive the real world — now in software.
20+
Years of practice
30+
Countries worked in
3
Sectors: company, state & civil society
1
Studio turning it all into working tools
IAN TELLAM · AMSTERDAM
The studio
Turning experience into systems.
Adaptify Studio is led by Ian Tellam, a sustainability strategist and science advisor with experience spanning companies, governments, and civil society in more than thirty countries, including work as a science advisor at Climate Analytics.
Over the past decade, that work has focused on a recurring challenge: sustainability strategies often struggle when they meet the realities of day-to-day decision-making. Adaptify Studio was created to address that challenge by turning practical experience into intelligent systems and tools that help organisations put sustainability into practice.
Founder · Ian Tellam · Sustainability Strategist & Science Advisor
In their words
Trusted by organisations across business, government, and civil society for over two decades.
“If you want to talk strategy get Ian! Analytical thinker. Smart. Precise. Laser eye on detail. Passion, craft and creativity guarantees a delightful cocktail.”
Koert van Mensvoort CEO, Next Nature Network
“I had the pleasure of working on a project managed by Ian, which was very complex with activities running in fifteen countries. I was amazed by the manner in which Ian kept all of this activity coordinated, how he managed to create a sense of collaboration among the different project teams, and how he drew important general insights from the diverse set of project activities. Ian is an outstanding professional.”
Dr. David Purkey Director, Stockholm Environment Institute Latin America
“Terrific analyst. Very creative. Lots of forward-thinking ideas. Easy and fun to work with. Excellent network. Would be a valuable addition to any project team.”
Dr. Bill Dougherty President, Climate Change Research Group, USA
“Ian has a number of qualities that are not often found in one person, but which are very powerful when combined: he has a thorough knowledge of the subject but presents this with a people oriented approach. He has an open and creative mind but at the same time he is very result oriented. He is passionate about the subjects he deals with, but stays objective all the way. He wants to make progress, but radiates patience in the process. In short, if you have a problem, he will solve it.”
Maresa Oosterman Netherlands Ministry of Foreign Affairs
“Ian is a natural leader, who is open minded and a trust builder. I have gained both personally and professionally through collaborating with him.”
Javier Gonzales Iwanciw Vice Ministry for the Environment, Bolivia
“Ian is a well known climate change expert who has supported the Ministry of Foreign Affairs with excellent services as project director, and as consultant for different short term jobs.”
Aart van der Horst Netherlands Ministry of Foreign Affairs
